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WELCOME TO SPELLCASTER MARKETING, WHERE WE MANIFEST IDEAS AND INSIGHTS, WHERE ​DREAMS ARE STRATEGIZED AND BUSINESS WISHES COME TRUE.

BETH-aNNE, OUR FOUNDER AND CHIEF EXECUTIVE SPELLCASTER, OFFERS EXCLUSIVE ONE-ON-​ONE, BRAND AND BUSINESS Marketing CONSULTING, BRAND DEVELOPMENT AND strategic ​PLANNING, PROVIDING INSIGHTS, strategies AND solutions TO DRIVE transformational ​business growth.

BETH-ANNE IS A BORN AND RAISED NUNATUKAVUT, NEWFOUNDLANDER AND GLOBALLY ​RENOWNED MARKETING STRATEGIST, WITH over 22 years of national & international, ​award-Winning marketing & sales experience.

PRIOR TO FOUNDING SPELLCASTER MARKETING, BETH-ANNE SERVED AS CANADIAN COUNTRY ​MARKETING DIRECTOR FOR WG&S, MENTORING AND DEVELOPING A WORLD-CLASS HIGH-​PERFORMING MARKETING TEAM DRIVING GROWTH ON LUXURY GLOBAL SPIRIT BRANDS.

WHILE AT GLOBALLY RECOGNIZED COMPANIES: UNILEVER, DIAGEO & WILLIAM GRANT & SONS ​OVER THE LAST 22 YEARS, BETH-ANNE HAS CAST HER SPELL AND DRIVEN STEP-CHANGE GROWTH ​ON GLOBAL BRANDS SUCH AS GLENFIDDICH, HENDRICK’S GIN, MONKEY SHOULDER, TULLAMORE ​D.E.W., GIBSON’S, SAILOR JERRY, JOHNNIE WALKER, GUINNESS, VEUVE CLIQUOT, DON JULIO, ​KRUG, STERLING VINEYARDS, TO NAME A FEW...

MARKETING STRATEGY

THROUGH UNDERSTANDING OF YOUR SHORT AND LONG-​TERM GOALS, AND SUCCESS METRICS, SPELLCASTER CAN ​PROVIDE STRATEGIC GUIDANCE FOR SUCCESS

MARKETING PLANNING

PROVIDING FULL-SERVICE SUPPORT CREATING ANNUAL, ​5-YEAR, BRAND, COMMERCIAL, BUSINESS & ACTION PLANS

MARKETING CREATIVE

PROVIDING CREATIVE IDEATION, DIRECTION, DISRUPTIVE ​AND DISTINCTIVE BREAK-THROUGH CREATIVE IDEAS AND ​EXECUTIONS

BETH-ANNE WAS BORN IN CORNER BROOK, NEWFOUNDLAND & LABRADOR, A GRADUATE FROM MEMORIAL ​UNIVERSITY (BA-BUSINESS/ENGLISH), STUDIED AT THE SCHULICH SCHOOL OF BUSINESS MANAGEMENT, ​FEATURED KEYNOTE SPEAKER AT TED ROGERS SCHOOL OF BUSINESS FOR “WOMEN IN LEADERSHIP” & ​RETURNING MARKETING GUEST LECTURE PROFESSOR AT THE DEGROOTE SCHOOL OF BUSINESS AND ​PROFESSIONAL MARKETING KEYNOTE SPEAKER.

IBETH-ANNE HAS WON NUMEROUS AWARDS & RECOGNITIONS FOR HER BUSINESS STRATEGIES, MARKETING ​RESULTS & GLOBALLY-RECOGNIZED EXPERTISE.

SHE WON THE FIRST-EVER BEVERAGE ALCOHOL GOLDEN MIA AT THE MEDIA INNOVATION AWARDS, FOR ​“BEST IN ALCOHOLIC BEVERAGES” FOR HER STRATEGY WORK ON HENDRICK'S GIN.

SHE RAN A GLOBALLY-RECOGNIZED, 360 MARKETING & PR CAMPAIGN ON THE HENDRICK'S GIN HOT AIR ​BALLOON, GARNERING OVER HALF A BILLION PR IMPRESSIONS, WITH HEADLINES AROUND THE GLOBE.

SHE FOUNDED THE CHARITABLE PARTNERSHIP IN 2012, BETWEEN GLENFIDDICH AND WOUNDED WARRIORS ​CANADA, FUNDING PTSD INITIATIVES ACROSS CANADA. AFTER SHE BROKE THE CANADIAN SALES RECORD AT ​AUCTION FOR A CHARITABLE GLENFIDDICH BOTTLE AND DONATION, SHE FURTHER DEVELOPED A CANADIAN-​SPECIFIC BOTTLE OF GLENFIDIDCH 15YO, DONATING $2/BOTTLE. THE CAMPAIGN RAISED OVER $1,000,000 ​CASH DONATIONS FOR WOUNDED WARRIORS CANADA TO FUND PTSD SUPPORT PROGRAMS FOR ​CANADIANS SERVING AND RETIRED, WHILE GROWING VALUE AND AWARENESS FOR BOTH BRANDS.

IN 2021, BETH-ANNE PIONEERED THE CHARITABLE PARTNERSHIP BETWEEN THE CANADIAN CENTRE FOR ​DIVERSITY AND INCLUSION AND TULLAMORE D.E.W. , A GLOBAL FIRST FOR TULLAMORE D.E.W., RAISING ​AWARENESS AND FUNDS OVER $100,000 FOR THE CCDI, FURTHER FUNDING DE&I INITIATIVES ACROSS ​CANADA.